Why I don’t rely on the sexy sounding benefits of Pilates to market my work.

I don’t use buzz words like “core strength” or “long and lean” (unironically) on my website or social media platforms as a way to market my services. Not that I have anything against it, it’s just not what I actually teach about or the kind of language a client would hear if they work with me - so why would I use it to sell myself?

I’m more experience driven than results driven - and I get how that might not jive well with some peeps, I’m OK with that. Maybe what I value most about Pilates is not as sexy as flat abs… but practicing skills like coordination, concentration, breathing, and balance seem to produce the results that are the most rewarding for me to see in my clients. When I’m working with a client I talk about awareness, curiosity, creativity, discipline, stress-management and kindness. I want people to MOVE THEIR BODIES, to know their bodies, and to laugh... and these are things I’m interested in selling through Pilates.

I literally have no idea how a new client will benefit from Pilates before they start. I am not intimately familiar with the latest research proving certain benefits to be true or not, nor am I a fortune teller, nutritionist, bodybuilder, or physical therapist with the authority to guarantee certain aesthetic results within my scope of practice. Don’t get me wrong, tight abs and lean muscles free of back pain sound AWESOME...its just not the current brand I’m selling.

I suspect a multitude of health benefits can be achieved through a regular practice and I’m hopeful that people who work with me will be able to experience them. The ways people benefit varies exponentially, and often amazes me. I think people who are curious should just book a few sessions and see for themselves if there is any magic. As I’ve heard many people say, Pilates is for every BODY but its not for EVERYBODY. And until a body tries it, they’ll never know.